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F.X. Pichler

A new chapter

F.X. Pichler Lucas & Johanna Pichler Wachau
© Co Merz

Services

  • Strategy+Consulting
  • + Public Relations
  • + Event Management
  • Online Marketing

Regions

  • + DACH
  • + Europa
  • + International

This premier winery from the Wachau region, known internationally for its Grüner Veltliner and Riesling wines, has opened a new chapter in its history with the release of three vintages of its first red wine.

More about F.X. Pichler

Projektmanagerin Anna Ulrich
Anna Ulrich
Project Manager

Wine runs in her veins: having grown up on a winery in the Palatinate, Anna has a deep understanding of vines, terroir, and practices the art of enjoyment. Certified with a WSET diploma, she combines her professional expertise with many years of experience as a PR manager. Anna works closely with international wine media and tells her clients’ stories – such as for Alsace or trinkreif – with passion and a distinctive voice. With her kids and a sailing license in hand, she dreams of one day setting sail into the wide world.

About F.X. Pichler

F.X. Pichler winery in Dürnstein, Wachau has been run by Lucas F. and his wife Johanna since 2018. The winery has cultivated organically since that date, and from the 2023 vintage, all its single vineyard wines are certified organic. Pichler now exports 65% of its wines to more than 50 countries. The focus is on Grüner Veltliner, closely followed by Riesling. More than a third of their vineyards are situated on steep slopes with terraces of ancient rock.

In 2020, the winery withdrew from the Vinea Wachau regional protection association following the introduction of the ‘Wachau DAC’. In 2026, F.X. Pichler opens a new chapter in its history with the launch of its first three red wines.

F.X. Pichler Lucas & Johanna Pichler Wachau