The founding of THE NEW DOURO represented a paradigm shift in a time when a generation of young winegrowers had taken the reins. They saw potential synergies, not rivalries, to be harnessed, toward the same grand goal: producing fine still wines from the Douro Valley! THE NEW DOURO brought with it a new era for the Douro wine business.
One of the World’s Finest Winegrowing Regions
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- Event Management
- Public Relations
- Strategy+Consulting
Professionalism and quality is writ large in Portugal's breathtaking Douro Valley. 22 of the region’s leading winegrowers joined together to pursue a shared goal: spreading the word about the greatness of this winegrowing region.
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Event management for The New Douro
Every year the wine world travels to the Douro Valley to taste the new vintage. The Primera Prova has earned its reputation as a remarkable event with world-class wines.
To explain the history of THE NEW DOURO, one must first take a look backward into the story of ‘The Old Douro’. Port wine has been produced for more than 300 years, but the production of still wines by comparison has only been a major factor since the end of World War II. A group of wine producers, working under the title THE NEW DOURO, came together in 2004 under Paul Symington, Dirk Niepoort, and Cristiano Van Zeller, with the goal of promoting still wines from Douro.