Beer News Success Stories

Independent Brewers of Europe present their first report

by Arabella Maislinger

18/03/2026

Europe’s independent brewers are showing their determination this year despite four in ten saying survival is their main priority. A new report shows that in the face of international turmoil, energy prices are the top challenge for independent brewers, with half expecting either no growth or a decline in turnover. Yet behind these sobering figures lies a sector determined to adapt, invest and defend Europe’s authentic beer culture.

These findings are detailed in a new, first-of-its-kind report by the Independent Brewers of Europe (IBE), a cross-border alliance founded in 2024 to represent and protect independent brewing across the continent. The IBE, which brings together a growing number of national associations in Europe, advocates for fair market conditions, transparency and the long-term viability of small and medium-sized independent breweries in a sector increasingly dominated by global corporations.

The report covering more than 3,000 independent breweries, provides a detailed snapshot of the pressures and opportunities shaping the sector across 12 European countries. It shows them grappling with energy price volatility, taxation pressures and intensifying competition from multinational companies that control a significant share of the beer market.

BE members — The Independent Brewers of Europe with representatives from the 12 nations Italy, Germany, Switzerland, Austria, United Kingdom, Netherlands, France, Poland, Czech Republic, Finland, Ireland and Greece are committed to promoting Europe's historic brewing culture and beer diversity. © Wine+Partners

Diversification and adaptation in a shifting market

Most independent breweries remain small businesses: 60% report annual turnover of less than €500,000. Despite their size, their local footprint is considerable. More than a quarter (28%) of beer is sold directly to consumers through taprooms, bars, shops and pubs, while 75% of breweries actively support local causes, underlining their economic and social role within their communities.

The report also highlights a generational shift in drinking habits. Younger adults are consuming beer less frequently than older generations, and a higher proportion choose not to drink alcohol at all. However, the data suggests that when younger consumers do choose beer, they are more focused on quality, authenticity and local production. In other words, they may be drinking less overall but drinking better.

To navigate current headwinds, many independent brewers are diversifying. Some 43% now produce additional products, most commonly soft drinks and sodas, while non-alcoholic beer is gaining importance amid growing iconsumer interest in no- and low-alcohol options. Across Europe, beer styles vary widely, but pale ales, India Pale Ales and pale lagers remain the most commonly produced categories among independent breweries.

Barry Watts, aktueller Chairman der IBE sowie Head of Policy and Public Affairs bei SIBA (UK).

“Independent breweries represent an authentic and deeply rooted beer culture that needs defending.”

Barry Watts, Chair of IBE & SIBA Head of Policy and Public Affairs (UK)

“Sadly, too many independent brewers are having to focus mainly on survival and with current international events, energy price shocks are their top issue. Yet despite this they are determined to do things better, to improve their businesses and continue to make innovative beer styles enjoyed by drinkers across the continent”, Watts added.

Yet the report also highlights cautious optimism. More than a third (37%) of brewers plan to prioritise improving beer quality this year, and 35% intend to invest in new brewing equipment – clear signals that many are looking beyond the immediate challenges.

Kilian Kittl, Co-Chairman der IBE und Geschäftsführer von Private Brauereien Bayern (GER)

“Independent breweries play a vital role in their local economies and communities. The challenges are real, but so are the opportunities. With the right framework conditions, independent brewers can continue to innovate, invest and thrive.”

Kilian Kittl, IBE Co-Chair & Manager of Private Brauereien Bayern (GER)

As Europe’s brewing landscape evolves, the message from independent producers is clear: survival may be the immediate focus, but they are determined to grow, improve quality and maintain cultural diversity in beer. Because beer is not simply a lifestyle product, it is deeply rooted in Europe’s cultural heritage, shaped by centuries of craftsmanship, woven into regional identity and carried forward by each new generation that redefines it.

Should you as an independent brewing association want to join the alliance:

More information can be found here

Downoad the full report (PDF)

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About the Independent Brewers of Europe

With united strength, the Independent Brewers of Europe are working to preserve a unique beer culture rooted in regional identity, artisanal skill, and flavor diversity. At a time when global corporations are increasingly dominating the market, Europe’s small and medium-sized breweries are standing together in solidarity. Their shared goal: to raise awareness among beer lovers about who is really behind their beer – an independent brewery driven by true passion, or an international corporation. Together, they advocate for fair market conditions, the preservation of regional structures, and a future for authentically brewed beer in Europe.

www.independent-brewers.com

Independent Brewers of Europe group picture

Arabella Maislinger

Project assistance

The world is her home, wine her passion, and people hold her heart. Whether it’s new horizons, challenges, or personalities – Arabella approaches them all with curiosity and openness. In the conception and execution of projects, she is a creative sparring partner with an eye for the exceptional and a deep professional understanding. This expertise stems from her studies in International Wine Business, as well as her experience working at wineries, in gastronomy, and in the fine wine trade. Arabella’s experience, energy, and esprit are not only an asset to the entire Wine+Partners team but also to the clients she works with.

a.maislinger@wine-partners.at