Can you still remember the time Wiener Gemischter Satz was long considered anything but a quality product. It was a cheap wine for drinking at seasonal wine taverns.
But we wanted to highlight the USPs for Wiener Gemischter Satz to the WienWein group: its heritage, its positioning against the trend toward single-varietal production, its tradition. What was missing was a clear strategy for production and communication. We formulated one, and with incredible speed the ugly duckling transformed into a beautiful swan. Nowadays Wiener Gemischter Satz graces the tables of the finest establishments, and has even been classified as a product on the Slow Food ARK OF TASTE.
We look back fondly on many years of collaboration with our client WienWein, a partnership that has evolved into a genuine friendship.
How can you get the international media from Warsaw to Brussels to buy in completely on complex regional topics? That’s precisely what we've done with Koch.Campus, an interest group of Austria’s leading chefs and agricultural producers. They engage in serious discussions and explorations of topics arising from the field to the table, as well as joint research and promotion of specific regional base products. Their goal: a contemporary reinterpretation of Austrian cuisine and raising of its international profile.
Who knew about the Douro Valley twenty years ago? Very few people. Five ambitious estates came together in 2002 and put their collective trust in us. And all that’s happened since is nothing short of fairy tale success. No serious wine map dares ignore Douro anymore, and the region's most prominent representatives are Quinta do Vallado, Quinta do Crasto, Quinta do Vale Meão and Van Zellers. 20 years later, we’ve blazed a trail of hard work, precise strategy, open communication, and the most cheerful events anywhere on the wine scene. Legendary pool parties, celebrated auctions, beach and mountainside events, and every happening from Toyko to Toronto tailored to put the attention on one of the world’s loveliest wine valleys, and to making the estates famous and successful.
How do you awaken the emotions of an entire nation? By starting a revolution on the beer market. 6 out of 10 beers consumed in Austria come from large international corporations. The colorful landscape of regional private breweries represents only a third or so. It seemed self-evident to us: a regional seal of quality was needed to latch onto the consumer trend toward regional products and sustainability. Follow our publicity work live on the Instagram and Facebook channels of the private brewers and help raise awareness of their seal.