Österreichische Traditionsweingüter

Centuries of Wine Culture along the Danube

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Facts

Far-and-away the most important association on the Austrian wine scene.

Services

  • Strategy+Consulting
  • Public Relations
  • Event Management

Wine+Partners supported the Traditionsweingüter association with its founding two decades ago, and since then has continued organizing a range of press events on its behalf. 2010 saw the implementation of a site classification system, based on the DAC system. Wine+Partners were responsible for the relevant media work. Two years later, the Traditionsweingüter came together with the VDP and STK for a revolutionary event with the joint presentation of Erste Lage wines. The event was repeated in 2014. Wine&Partners arranged for journalists from Austria and abroad to travel to Grafenegg.

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Event Management for ÖTW

Austrian Single Vineyard Summit

Every year the wine world comes to Schloss Grafenegg to taste the Erste Lage wines. A highlight for the industry.

Geschäftsführerin und Eigentümerin, Dorli Muhr
Dorli Muhr
Owner & Managing Director

Dorli, a university-trained translator, founded Wine+Partners in 1991 while still a student. With tremendous passion and tenacity, she has helmed the firm for more than 30 years, transforming it from a one-woman show into an internationally renowned agency.

About Österreichische Traditionsweingüter

The winegrowers association was founded in 1991 as a consortium between the Danube regions of Kamptal and Kremstal. 17 estates took part in a pilot project whose stated goal was the classification of Austrian vineyards; over time, this grew to the current level of 77 members. The ÖTW sees the ÖTW.Klassifikation as a tool for providing wine aficionados with a clearer system for orientation and appreciation of appellations and sites.

Bundesverband Österreichische Traditionsweingüter
c/o Kloster Und
Undstraße 6, A-3500 Krems

Österreichische Traditionsweingüter

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