Österreichische Traditionsweingüter

Centuries of wine culture along the Danube

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The premium association on the Austrian wine scene.


  • Strategy+Consulting
  • Public Relations
  • Event Management

Wine+Partners supported the Traditionsweingüter association with its founding two decades ago, and since then has continued organising a range of press events on its behalf. 2010 saw the implementation of a site classification system, based on the DAC system. Wine+Partners was responsible for the relevant media work. Two years later, the Traditionsweingüter came together with the VDP and STK for a revolutionary event with the joint presentation of Erste Lage (Premier Cru) wines. The event was repeated in 2014. Wine+Partners arranged for journalists from Austria and abroad to travel to Grafenegg.


All press photos

Event Management for ÖTW

Austrian Single Vineyard Summit

Every year the wine world comes to Grafenegg castle to taste the Erste Lage wines. A highlight for the industry.

Dorli Muhr
Owner & Managing Director

Dorli, a university-trained translator, founded Wine+Partners in 1991 while still a student. With tremendous passion and tenacity, she has helmed the firm for more than 30 years, transforming it from a one-woman show into an internationally renowned agency.

About Österreichische Traditionsweingüter

The winegrowers association was founded in 1991 as a consortium between the Danube regions of Kamptal and Kremstal. 17 estates took part in a pilot project whose stated goal was the classification of Austrian vineyards; over time, this grew to the current level of 77 members. The ÖTW sees the ÖTW.Klassifikation as a tool for providing wine aficionados with a clearer system for orientation and appreciation of appellations and sites.

Bundesverband Österreichische Traditionsweingüter
c/o Kloster Und
Undstraße 6, A-3500 Krems

Österreichische Traditionsweingüter

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