Model in All Regards

Reinhard Muster


The underdog. While full of respect for his Steiermark colleagues, Reinhard Muster goes his own way. Never loud or glamorous, his way certainly seems to do many things right. At least if success is any indicator.


  • Public Relations
  • Strategy+Consulting

There is simply no other winemaker like him on the scene. Reinhard Muster of Weingut Muster.Gamlitz has his head in the clouds and his hands in the dirt. As a pilot he enjoys seeing the world, including the vineyards, from above, and you notice when you talk about wine with Reinhard that his is a different perspective.

We very much enjoy supporting Reinhard Muster on his fascinating journey away from the mainstream.


All press photos
Reinhard Gamlitz

“Patience is our philosophy.”

Reinhard Muster, Weingut Muster.Gamlitz

Public Relations & Strategy + Consulting for Muster.Gamlitz

International press work on the “different perspective” offered by Reinhard Muster and his fascinating wines. Strategic consulting on the process of portfolio development and label design.

Bettina Bäck von Wine+Partners
Bettina Bäck
Senior Project Manager

Bettina has been with Wine+Partners since 2002, with countless projects domestic and international under her belt. She currently manages sommelier world champion Marc Almert, the culinary think tank Koch.Campus, the Styrian wineries Weingut Muster.Gamlitz, Weingut Langmann and the STK wineries, the culinary concept store Kärntnerei and the Kozlović wine estate in Istria.

About Muster.Gamlitz

In just a few years, Reinhard Muster has developed from a small five-hectare winegrower into an important player in Steiermark, largely outside of the public eye. Muster today cultivates more than 50 hectares of vineyards in and around Gamlitz. The quiet, respectful winegrower sorts his wines into three ranges. “Klassik“ is his description for fruit-forward, quaffable wines with the trademark freshness of Südsteiermark. The “Reverenz” line features wines from especially ripe grapes, leading to a bit more power and playroom in the vintage, which are only released onto market after extended bottle maturation. The most extract-rich wines are the single Ried wines, at the top of the quality pyramid. The Ried Grubthal monopole site, with the south-by-southwest exposure of its basin-like face at the foot of the estate, has particularly captured his fancy.


Grubtal 14

8462 Gamlitz


Reinhard Muster