Marc Almert

Next generation sommelier

Marc Almert


A Champion-Sized Sommelier


  • Public Relations
  • Online Marketing
  • Strategy+Consulting

He is known as smart, ambitious, eloquent and always fast with a funny quip. Ideal characteristics for a world-class sommelier.

At just 27 years of age, he earned the title of “Association de la Sommellerie Internationale Best Sommelier of the World 2019.” The native of Cologne was only the second German to earn that distinction and one of the youngest ever. Professionally, Almert is head sommelier at Pavillon (2 Michelin stars) at the world-renowned Baur au Lac in Zürich and a member of the management team at its associated Baur au Lac Vins wine retailer, where each year he curates the “Marc Almert Selection” line of wines. Beyond this, Almert is a high-demand speaker on the international stage and a major supporter at national and international sommelier associations in training and promoting young sommeliers.

How does he manage it all? “I love my job,” the sommelier says.


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Strategy+Consulting for Marc Almert

Wine+Partners provides Marc Almert with strategic consulting on suitable content for his website, social media channels, and PR work.

Marc Almert

„There is a story behind every wine. I love unearthing these tales and passing them on.“

Marc Almert, ASI best Sommelier of the world

Public Relations for Marc Almert

Wine+Partners handles press queries for the world champion sommelier, composes his press releases, and coordinates interviews with international media.

Online Marketing for Marc Almert

Wine+Partners established the social media channels (Instagram, Facebook and LinkedIn) for Marc Almert , built his website, and continues to create fascinating content features on those outlets.

Online appearance of Marc Almert

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Bettina Bäck von Wine+Partners
Bettina Bäck
Senior Project Manager

Bettina has been with Wine+Partners since 2002, with countless projects domestic and international under her belt. She currently manages sommelier world champion Marc Almert, the culinary think tank Koch.Campus, the Styrian wineries Weingut Muster.Gamlitz, Weingut Langmann and the STK wineries, the culinary concept store Kärntnerei and the Kozlović wine estate in Istria.

About Marc Almert

Marc’s career started in 2008 at the Excelsior Hotel Ernst in Cologne. He dreamed of becoming a hotel director. Yet a wise supervisor nudged Marc toward his first professional encounter with high-end wines—and soon thereafter his original career plans were put aside in favor of studies as a sommelier. Stations at Restaurant Ente at the Nassauer Hof and Fairmont Hotel Vier Jahreszeiten in Hamburg followed, before Marc accepted a post as sommelier at the renowned Baur au Lac in Zurich in January 2017.

During Marc's years as a wandering apprentice, his insatiable curiosity drove him to invest as much spare time and energy as possible in sommelier training and competitions. In 2019, at just 27 years of age, this led to his crowning as “ASI Best Sommelier of the World.” Marc Almert has since taken on the position of Chef Sommelier at Baur au Lac and in early 2022 was invited to join the Baur au Lac Vins management team.

Marc Almert

Baur au Lac

Restaurant Pavillon

Talstrasse 1

8001 Zürich

Marc Almert

Marc Almert